Is Automation Possible In Influencer Marketing?
Wednesday, June 30, 2021
11:15 AM - 11:35 AM (PDT)
Ricky Ray Ben Taylor

As reliance on technology to streamline and accelerate digital transformation continues to sweep the marketing industry, many wonder if influencer marketing can be automated. In its current state, most influencer marketing remains manual and archaic in its own right, but with the next wave of technology, we are beginning to see the introduction of end to end business process automation. How can brands quickly and efficiently scale the power of creators in a time where content is decentralizing and advertising is shifting to within the content rather than outside of it?

Join CEO of BEN Group and digital entertainment and influencer marketing pioneer Ricky Ray Butler along with Chief AI Evangelist Ben Taylor of Data Robot for a fireside chat on automation in influencer marketing today and the necessity of navigating this through AI and technology.

Attend this session and learn: 

  • Why the adoption of automation has been slow in influencer marketing, and how technology can be leveraged to solve the unique industry challenges
  • The role of data-driven, efficient processes and infrastructure in achieving success in influencer marketing
  • How BEN is driving ROI and automation today through AI and technology


Ricky Ray Butler, Chief Executive Officer, BEN Group
Ben Taylor, Chief AI Evangelist, Data Robot

Session Type
Main Stage