In this session, Nick Bianchi, Director of Social Media for the AT&T video business, and Karyn Spencer, CMO of the influencer company Whalar, discuss how launching The Crib Around The Corner - the first TikTok house in Los Angeles for Black creators and Adweek’s Creator House Of The Year award-winner led to big organic performance for AT&T TV, and how a new, innovative approach to fully integrated creator collaboration can lead you straight to new desired audiences.