A seasoned marketing executive with 15 years of experience in media, sports and entertainment, Tatiana Holifield has helped the world’s most influential brands thrive amongst the evolving digital landscape. Throughout her career, Holifield has launched new media practices, scaled global marketing divisions, and helped generate billions of earned and owned media impressions.

Holifield currently serves as Head of Brand Social for Hulu where she heads the streaming giant’s social media accounts to drive earned media and brand awareness.

Prior to her current role, Holifield-Arthur was the Vice President/Head of Digital Strategy for Pacers Sports & Entertainment where she one of the Pacers’ highest-ranking women in leadership. Holifield also led marketing teams for Viacom’s BET Networks, NBCUniversal Television & New Media Distribution, SportsNet New York, Gospel Music Channel, Disney Regional Entertainment’s ESPN Zone, Hampton Inn Hotel, Hard Rock Café and Taco Bell. Holifield was selected into NAMIC’s prestigious Executive Leadership Development at the University of Virginia Darden School of Business. She received her MBA from Metropolitan College of New York and undergraduate degree from Columbia College Chicago.