Full Name
Tatiana Holifield-Arthur
Job Title
Head of Brand Social
Speaker Bio
A seasoned marketing executive with 15 years of experience in media, sports and entertainment, Tatiana Holifield has helped the world’s most entertainment influential brands thrive amongst the evolving digital landscape. Throughout her career, Holifield has launched new media practices, scaled global marketing divisions, and helped generate billions of earned media.

Holified currently serves as Head of Brand Social for Hulu where she leads the streaming giant’s social media marketing strategy to drive earned media and brand awareness. Her unique ability to lead high performing teams, reach Millennial & Gen Z audiences, and elevate legacy brands through digital innovation has named her one of the industry’s top change agents. Currently, Tatiana Holifield is the Co-Chair of Adweek’s Social Media Council, which helps brands understand the potential impact of social media towards their growth objectives.

Prior to her current role, Holifield was the Vice President/Head of Digital Strategy for Pacers Sports & Entertainment where she one of the Pacers’ highest-ranking women in leadership. Holifield also led marketing teams for Viacom’s BET Networks, NBCUniversal Television & New Media Distribution, SportsNet New York, Gospel Music Channel, Disney Regional Entertainment’s ESPN Zone, Hampton Inn Hotel, Hard Rock Café and Taco Bell. Holifield was selected into NAMIC’s prestigious Executive Leadership Development at the University of Virginia Darden School of Business. She received her MBA from Metropolitan College of New York and undergraduate degree from Columbia College Chicago.
Tatiana Holifield-Arthur