Philadelphia native and Lincoln University (PA) alum, John Petty, III -- "JP" -- leads engagement strategy development for the likes of McDonald's, Bud Light, Ford, Heinz, and Delta at Wieden + Kennedy New York after the previous 5 and half years at advertising agency, Translation. In November of 2017, he was instrumental in launching artist services company, UnitedMasters. He is a hip-hop and sports fanatic well-versed in project management and data analysis, a mix that allows him to combine a connection to culture with a methodical, data-driven approach.