2021Agenda

Stay tuned for new sessions to be announced leading up to the event.

11:00 AM - 11:10 AM (GMT)
Main Stage

Join Adweek for welcoming remarks and a brief overview of Social Media Week London 2021.
 

Featuring

Toby Daniels, Chief Innovation Officer, Adweek
Danny Wright, Chief Brand Officer, Adweek

Toby Daniels Danny Wright
11:10 AM - 11:30 AM (GMT)
Main Stage

The role advertising plays in monetizing harmful content has become increasingly concerning to lawmakers, civil society and campaigners. Brands are being held accountable by users on Twitter, Facebook and other social media outlets.

In this session, join Imran Ahmed, CEO, Center for Countering Digital Hate and hear what they are planning from one of the world's most prominent thought-leaders on online harm and disinformation and explore what marketers can do to be part of the solution, not the problem.

Featuring

Imran Ahmed, Chief Executive Officer, Center for Countering Digital Hate

Imran Ahmed
11:35 AM - 11:55 AM (GMT)
Main Stage

While influencer marketing remains a leading driver of awareness and brand lift, the strategy has evolved from being a purely top-of-funnel play. Advancements in social commerce and attribution tracking, paired with the ever-increasing entrepreneurial acumen of creators have enabled a new Creator Economy that, when managed properly, delivers bottom-of-funnel business results. To build a successful full-funnel program in the highly competitive Creator Economy, brands must monitor and measure all performance data at every touchpoint—from topline awareness to brand lift and from ROAS to sales conversion.

Attend this session and learn:

  • How to put data and measurement front-and-center in your full-funnel influencer marketing strategy
  • The key tools, functionalities, and partnerships needed to measure impact at different areas of the funnel
  • The trends impacting influencer marketing in 2022 and how you can best prepare

Featuring

Tim Sovay, Chief Operating Officer, CreatorIQ
Olivia Walker, Head of Marketing UK, Depop

Tim Sovay Olivia Walker
12:00 PM - 12:20 PM (GMT)
Main Stage

In China social commerce combines live commerce, influencers, group buying and gamification. Chinese consumer brands and audience behaviors are years ahead of Western practices, however some European brands are rapidly adapting and finding new growth from social platforms.

In this session, join Deft’s Ian Crocombe as he walks through insights from the company’s recently launched Social Commerce Success Matrix, six quantitative metrics that signal leadership and growth in a brand’s social commerce offering. Using examples from the UK high street and DTC scale up brands, this session will offer unique insight and a playbook for unlocking new growth from social platforms. He’ll share examples of best practices and innovations from companies in Europe who are leading the way and tips for driving change, from quick wins to more ambitious long-term projects.

Attend this session and learn:

  • How different activities and behaviors intersect to create the Chinese social commerce phenomenon
  • How to define your vision for social commerce and understand what it means to your organization
  • How to evaluate your current capability in social commerce

Featuring

Ian Crocombe, Founder, Deft

Ian Crocombe
12:25 PM - 12:45 PM (GMT)
Main Stage

Believe it or not, the first wave of Gen Z is now graduating university. They are the new consumers of today—and the tastemakers of tomorrow. And the speed with which they move through and shape the digital world around them is something we all need to be paying close attention to.

As Gen Z enters the workforce and their buying power increases, marketing and social media professionals will need to start adjusting their strategies for a generation that has never really engaged with more traditional forms of communication—even the early digital ones.

Join the CMO of Hootsuite, Maggie Lower as she covers:

  • How Gen Z uses social media
  • The creator economy—and how to tap into this passion economy to connect with Gen Z
  • The drive towards social commerce

Featuring

Maggie Lower, Chief Marketing Officer, Hootsuite

Maggie Lower
12:50 PM - 1:10 PM (GMT)
Main Stage

As the media business has evolved from daily broadsheets to today's 24/7 always-on content cycle, the structure, function, and distribution models of the traditional media company have changed dramatically. With social media as the primary source of information for next-gen consumers, the approach needs to be multi-pronged and content-focused. Many legacy media businesses have risen to the challenge with video reporting and branded content. But the next evolution is coming in the form of social-first publications and in-house talent pools.

In this session, join Kyra Media Co-Founder and Chief Creative Officer James Cadwallader as he shares his company's journey into a modern media company focused on social that develops branded content, editorial publications, original content, and talent collaborations for Gen Z audiences across the digital ecosystem.

Attend this session and learn:

  • Why the traditional media business model no longer works for the next gen consumer
  • How Kyra built a powerhouse of a media company with a global content studio, media publishing division, and talent management team
  • Key lessons Kyra has learned to date in understanding and engaging Gen Z

Featuring

James Cadwallader, Co-Founder and Chief Creative Officer, Kyra Media
Lucinda Southern, Media Editor, Adweek

James Cadwallader Lucinda Southern
1:15 PM - 1:35 PM (GMT)
Main Stage

Gone are the days when Facebook formed the foundations of any good social strategy. The pandemic and indeed the growing desire for short-format video content has opened the doors for TikTok to hit the sweet spot between timing and consumer desire - making it one of the largest and most engaged with platforms in the world (over 1 billion active users). As TikTok continues to wow marketers with its seemingly endless growth and new trends, so brands are sitting up and taking notice - but taking notice and taking action require two different skill sets.

With that in mind, join Meltwater EMEA’s Managing Director for Social Solutions, Claude Springer and Zalando’s Global Marketing Director, Natalie Wills for an exploration of how to craft a TikTok marketing strategy with impact.

Featuring

Claude Springer, Managing Director (EMEA), Social Division, Meltwater
Natalie Wills, Marketing Director, Zalando

Claude Springer Natalie Wills
1:40 PM - 2:00 PM (GMT)
Main Stage

The Three Lions football team inspired a nation at Euros 2020 to believe again. But the joyous shared moments we brought crashing down by a racist response from some fans to some of Gareth Southgate’s heroes.

The beautiful game remains ugly. But the ugliness we saw isn’t restricted to football. It’s in the workplace, on the streets, in schools. Through the smartphones we all carry with us, anyone can be targeted at any time and in any place. For too many people, there is no escape. In May, BT and Saatchi & Saatchi launched Hope United, to counteract hate with hope, with a ground-breaking campaign that rallied the nation against online abuse.

In this session, join the architects behind the campaign as they dissect the research and explore how brands can reverse stats including that 1 in 10 people have received online abuse in the past year and actionable ways marketers can help their customers navigate social media safely and positively.

Featuring

Pete Jeavons, Director of Marketing Communications, BT, EE, and Plusnet
Sarah Jenkins, Managing Director, Saatchi & Saatchi
Guillermo Vega, Chief Creative Officer, Saatchi & Saatchi

Pete Jeavons Sarah Jenkins Guillermo Vega
2:05 PM - 2:10 PM (GMT)
 

Social Confidential is an original video series where Adweek’s social media editors take a look behind the logo to find out who’s tweeting, posting and sharing from major brands. The series returns for its second season with a very special episode featuring Victoria Tran, the Community Director for Innersloth Games, as she plays a few rounds of the popular game “Among Us” with a group of Adweekers.

Watch as Victoria discusses her twitter strategy, what it’s like to be part of the gaming community and her advice for social media managers.

Featuring

Victoria Tran, Community Director, Innersloth
Julian Gamboa, Senior Social Media and Community Manager, Adweek

Victoria Tran Julian Gamboa
2:10 PM - 2:15 PM (GMT)
Main Stage

Main Stage Closing Remarks for Day 1 of #SMWLDN.

Featuring

Danny Wright, Chief Brand Officer, Adweek

Danny Wright
2:15 PM - 2:45 PM (GMT)
Meetups

*Open to Premium Pass holders

Join like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Pre-registrants will receive email instructions on how to access Meetup 30 minutes prior to the start of the Meetup

Facilitated by

Rhi Morgan, Associate Editorial Director, We Are Social

Rhi Morgan
Meetups

*Open to Premium Pass holders

Join like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Pre-registrants will receive email instructions on how to access Meetup 30 minutes prior to the start of the Meetup

Facilitated by

Athar Abidi, Head of Social Media, British Heart Foundation

Athar Abidi
2:45 PM - 3:10 PM (GMT)
Academy

* Open to Premium Pass holders

Understanding the incredible opportunity to tell stories and bring products to life through AR is top of mind more than ever for marketers. It entails mastering the insights into key behaviour shifts, the scale, the creative potential, and the growth of utility.

In this session, the European Head of Creative Strategy at Snap, David Norris, will help you understand the way in which Augmented Reality is fundamentally changing the retail landscape - and just how simple it is for any brand to build their own experiences. Explore the power of the camera, and learn how you can create genuine attention for your brand and business with Augmented Reality.

Attend this session and learn:

  • How AR is fundamentally changing retail
  • How the camera is crucial to your business
  • How Snap is democratising AR to make it available to all to use, share and create

Featuring

David Norris, European Head of Creative Strategy, Snap Inc.

David Norris
3:15 PM - 3:40 PM (GMT)
Academy

* Open to Premium Pass holders

Incredible things are happening all over the world. We’re getting closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how social media marketing strategies take form.

In this session, join Dino Kuckovic, Director of Community and Events, Falcon.io as we explore how we can tackle 2022 and all the ways we can successfully lean into today's evolving social media, one trend at a time.

Featuring

Dino Kuckovic, Director of Community and Events, Falcon.io

Dino Kuckovic
3:45 PM - 4:10 PM (GMT)
Academy

* Open to Premium Pass holders

People go on social media for a lot of reasons—to scroll aimlessly, watch cat videos or maybe do some cyber lurking on their latest love match. But despite the industry's greatest efforts, people don’t go on social media to see ads. To get around this, innocent drinks has developed a cunning strategy: Not Advertising Smoothies™.

innocent’s social lead John Thornton as he explores how Not Advertising Smoothies™ gets conversions (he even made a graph). However, he'll also undermine himself by dissecting their most successful tweet, which is actually a shameless advert featuring four separate product messages about a very blue drink.

Attend this session and learn:

  • How to give your organic content a purpose beyond just product messages
  • How engaging with your audience is key to creating viral content
  • Why personality trumps tone of voice

Featuring

John Thornton, Social Media Manager, innocent drinks

John Thornton
4:15 PM - 4:40 PM (GMT)
Academy

* Open to Premium Pass holders

As the world's third-biggest search engine, Pinterest takes its role in our online lives seriously. As such, it is setting an industry standard on how creators should create healthy engagement. With a ban on weight loss ads and the removal of the 'like' button in 2017, they're now looking at how to positively influence the off-platform behaviours of their audience.

In this session, Pinterest's Louise Richardson and TwentyFirstCenturyBrand's Neil Barrie discuss the importance of intentionally designing an inspirational experience for users, leading to positive outcomes for both consumers, Pinterest and its advertisers. From using data for more considerate marketing to how we redefine success metrics of social media, the duo will unpack the key elements that will help set new positive digital precedents.

Featuring

Neil Barrie, Global Chief Executive Officer, TwentyFirstCenturyBrand
Louise Richardson, Director of Marketing, Europe, Pinterest

Neil Barrie Louise Richardson
11:00 AM - 11:10 AM (GMT)
Main Stage

Join Adweek for welcoming remarks for Social Media Week London 2021 Day 2.

Featuring

Stephen Lepitak, Europe Bureau Chief, Adweek

Stephen Lepitak
11:10 AM - 11:30 AM (GMT)
Main Stage

With over 17 million followers across its social media platforms, Gymshark can count itself as a true innovator in winning audiences in the social media world.

In this session, join Adweek’s Europe Bureau Chief Stephen Lepitak and Gymshark’s Head of Social, Elfried Samba, as they explore how the brand built a dedicated following, how it keeps the level of engagement high and how to handle unexpected scenarios across social media.

Attend this session and learn:

  • How to successfully navigate the line between valuable engagement and promotion without substance
  • How to leverage platforms as tools to stay aware of audience conversations and act as an early warning system red flag
  • Best tips and practices for building audiences through emerging social media platforms such as TikTok

Featuring

Elfried Samba, Head of Social Content, Gymshark
Stephen Lepitak, Europe Bureau Chief, Adweek

Elfried​ Samba Stephen Lepitak
11:35 AM - 11:55 AM (GMT)
Main Stage

Successful businesses have been those at the forefront of innovation, using consumer expectations as their north star. The move to data signal security is the next evolution. When it comes to digital advertising, personalisation and privacy are frequently presented as two concepts at odds with one another. That, however, is not the case. There is triumph in people being able to see content that is relevant and personalised for them, without compromising privacy.

Join Meta for a fireside chat that will dig deep into the opportunities for brands and marketers to redefine digital advertising in a privacy-conscious world, and how to navigate the complexity and deliver upon consumer expectations, all while earning their trust.

Featuring

Julien Decot, Director of Marketing Partnerships, Meta
Toby Daniels, Chief Innovation Officer, Adweek

Julien Decot Toby Daniels
12:00 PM - 12:20 PM (GMT)
Main Stage

Just as Web 2.0 completely disrupted the early version of the Internet, Web 3.0 is on the cusp of doing the same to its predecessor. We’re at a pivotal point in time where brands and consumers are only just beginning to figure out how they’ll interact with one another in this new shared space: if Web 2.0 taught brands to consider the community, then Web 3.0 will teach them to create opportunity and ownership for their communities that in a way that benefits both brands and consumers.

In this session, hear from Lindsey McInerney, Former Global Head of Technology and Innovation, Anheuser-Busch InBev and Cathy Hackl, metaverse guru and host of Adweek's Metaverse Marketing Podcast for a future-forward conversation on how brands can reimagine communities and embrace emerging tech with successful digital ownership and interconnected experiences.

Featuring

Cathy Hackl, Futurist and Founder, Futures Intelligence Group
Lindsey McInerney, Global Head of Technology and Innovation, Anheuser-Busch InBev

Cathy Hackl Lindsey McInerney
12:25 PM - 12:45 PM (GMT)
Main Stage

If 2021 taught us something, it's that we have clearly entered the age of the 'now' consumer! We know it's not always easy keeping up with the latest trends or understanding what consumers want and when. Join us to discuss what are the next big things for social media and how you can smooth your transition into 2022!

Attend this session and learn:

  • Detailed analysis of why social media trends matter
  • Insights into how the trends will affect the Age of the Consumer
  • Takeaways you can immediately incorporate to start driving better results for 2022

Featuring

Jonny Bentwood, Global Head of Data and Analytics, Golin
Jillian Ney, Founder, The Social Intelligence Lab
Cara Buscaglia, Chief Innovation Officer, Talkwalker

Jonny Bentwood Jillian Ney Cara Buscaglia
12:50 PM - 1:10 PM (GMT)
Main Stage

Bumble’s global MyLoveIsBlackLove campaign captured Black joy in the UK and opened up the conversation about love within the Black community and the power of seeing a real representation of Black British identity, across gender, skin tone, heritage, sexuality and location.

In this session, join Naomi Walkland, Vice President, EMEA Marketing, Bumble as she shares how her team's campaign was a first step in the long journey ahead.

Featuring

Naomi Walkland, Vice President, EMEA Marketing, Bumble
Brittaney Kiefer, European Creative Editor, Adweek

Naomi Walkland Brittaney Kiefer
1:15 PM - 1:35 PM (GMT)
Main Stage

The power of the Contiki community is no accident. Contiki work with collaborators, and brands such as Movember, Ok Cupid and River Island, to deliver two way creative communications and provide real-time feedback. Mutual value between brand and community is essential, as such community threads throughout everything Contiki stands for, clearly demonstrated in their new brand position 'Travel. Together.'

Discover how leading travel brand Contiki has focused their efforts around building a Gen Z community that continued to grow throughout the pandemic and now forms a central stay to marketing and business activities.

Featuring

Simon Llanos, Chief Marketing Officer, Contiki

Simon Llanos
1:40 PM - 2:00 PM (GMT)
Main Stage

Purpose as a business concept has been building momentum in recent years and seems to have reached a tipping point. A survey by the British American Business of CEOs on the subject showed that purpose is now firmly established as the #1 factor in driving business growth with one in four CEOs (27%) saying they already have a company purpose, and another 59% saying they don’t have one but want to make one.

In this session, join Adweek and Vodafone’s Ebru Ozguc as she explores how the brand uses Purpose as a guiding beacon when it comes to navigating times of uncertainty, on finding and keeping the right talent, how to measure the effectiveness of having a purpose, and how to bridge the gap between defining a purpose and activating it.

Featuring

Ebru Ozguc, Global Head of Brand and Communications, Vodafone Business
Toby Daniels, Chief Innovation Officer, Adweek

Ebru Ozguc Toby Daniels
2:05 PM - 2:10 PM (GMT)
Main Stage

Main Stage Closing Remarks for Day 2 of #SMWLDN.

Featuring

Toby Daniels, Chief Innovation Officer, Adweek

 
2:10 PM - 2:40 PM (GMT)
Meetups

*Open to Premium Pass holders

Join like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Pre-registrants will receive email instructions on how to access Meetup 30 minutes prior to the start of the Meetup

Facilitated by

Jen Rankine, Global Senior Social Media and Community Manager, Skyscanner

Jen Rankine
Meetups

*Open to Premium Pass holders

Join like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Pre-registrants will receive email instructions on how to access Meetup 30 minutes prior to the start of the Meetup

Facilitated by

Katy Howell, Chief Executive Officer, immediate future

Katy Howell
2:45 PM - 3:10 PM (GMT)
Academy

* Open to Premium Pass holders

One third of British people now drink plant-based milk, up from 25% in 2019! The market is booming and full of opportunities to seize for those who dare to. But how can you discover new areas for growth? How can you pinpoint emerging trends or identify the changing ways in which your consumers engage with your product? With its new AI-powered Market Intelligence App, Talkwalker takes you on a deep dive into the Beverage industry and shows you how you can get instant insights about your industry.

Featuring

Sam Cookney, Solutions Team Lead, Talkwalker

Sam Cookney
3:15 PM - 3:40 PM (GMT)
Academy

* Open to Premium Pass holders

In an increasingly digital world, consumers connect with brands and organizations on the platforms they’re already familiar and most comfortable using: social media, messaging and SMS. Your brand needs to be there for your customers when it matters most. This is why delivering world-class customer care needs to be a core part of your marketing strategy so you can deliver positive experiences that build long-lasting connections.

In this session, join Hootsuite and explore the tips and tricks for navigating the social media value chain and the new, evolving social consumer.

Attend this session and learn:

  • How to identify what consumers want and the social and message channels to authentically meet their demands
  • How to tap into the positive impact of conversational experiences across the consumer journey
  • How to ingrain customer care into your core digital marketing strategy

Featuring

Sarah Zengers, Customer Success Manager, Hootsuite

Sarah Zengers
3:45 PM - 4:10 PM (GMT)
Academy

* Open to Premium Pass holders

When the Met Gala couldn’t take place on the first Monday of May in 2020 due to Covid, the Vogue team challenged its Instagram audience to come up with a look worthy of a Met Gala. The audience responded, making a huge splash within the community. More than 5,000 people shared pictures of the looks they created. Since then, Vogue ran number of challenges – including a #MakeItVogue as its debut on TikTok that garnered over 3.4 billion views.

In this session, join Conde Nast’s Sarah Marshall and Atalie Gimmel, as they unpack the tips and insights stemming from this effort including how the team successfully tapped into nostalgia and conversations happening around the Met Gala, to generate engagement on Instagram, and to spotlight incredible creativity.

Attend this session and learn:

  • How to plan and execute effective, buzzworthy “challenges” on Instagram and TikTok
  • How to partner with talent to ensure authentic engagement
  • How to create the excitement of a contest and keep the conversation going around the submissions on your own social and other platforms

Featuring

Atalie Gimmel, Manager, Social Media, Vogue, Condé Nast
Sarah Marshall, Global Senior Director of Audience Development, Social Media and Analytics, Vogue, Condé Nast

Atalie Gimmel Sarah Marshall
4:15 PM - 4:40 PM (GMT)
Academy

* Open to Premium Pass holders

In this session Alex Wade, Head of Digital for Heinz, and Dan Fryer, Creative Director at VaynerMedia, unpack how a platform-first approach took Heinz from a throwaway comment on a podcast to product prototype in just 4 weeks, and how a strategic approach to organic social garned 6 million organic impressions across Twitter and TikTok, and can power your brand on social media alongside paid TTL media.

Attend this session and learn:

  • How to apply the same strategic rigour to organic channels as you do to paid
  • How to NOT make ads on TikTok
  • How community management is just as important as kick-a**, contextually relevant creative ideas

Featuring

Dan Fryer, Creative Director, VaynerMedia London
Alex Wade, Digital and Media Lead, Northern Europe, Kraft Heinz

Dan Fryer Alex Wade
11:00 AM - 11:10 AM (GMT)
Main Stage

Join Adweek for welcoming remarks for Social Media Week London 2021 Day 3.
 

Featuring

Toby Daniels, Chief Innovation Officer, Adweek
Stephanie Paterik, Editor In Chief, Adweek

 
11:10 AM - 11:30 AM (GMT)
Main Stage

2020 gave us more content interaction across social media than ever before. By looking at consumer viewing trends and habits, we are able to discover what this unique time in all of our lives really meant for audiences and what this means for the future. The Walt Disney Company thrives on connecting people through shared experiences, be that through National Geographic and travel, seeing our blockbuster movies in the cinema, or via sports with ESPN. So, what did it mean when planes were grounded, cinemas were closed, and sports put on hold? What we have seen is that social media was more important than ever before, as a way for people to stay connected to and experience the world and all they love, while confined to their home. This session explores the trends and habits that we saw from our audiences across the number one media company on social media.

Featuring

Brogane Colclough, Head of Disney InsightWorks, The Walt Disney Company

Brogane Colclough
11:35 AM - 11:55 AM (GMT)
Main Stage

As a continuation of 'the year that changed the world' keynote, hear from ESPN social commentator Omar Raja and NG photographer Gabriele Galimberti about how overnight they had to pivot their whole approach to how they could use social media to not only retain connection with their audiences, but deepen them.

Featuring

Gabriele Galimberti, Photographer, National Geographic
Omar Raja, Commentator, Digital and Social Content, ESPN
Toby Daniels, Chief Innovation Officer, Adweek

Gabriele Galimberti Omar Raja Toby Daniels
12:00 PM - 12:20 PM (GMT)
Main Stage

Healthcare and retails brands had a responsibility to show up in a more meaningful and personal way during the pandemic. Boots launched its Prescribed Kindness campaign to show how the brand was helping people, communities and society.

In this session, hear from Boots UK CMO, Pete Markey, on how they added to the conversation in a relevant way by analyzing searches which resulted in an unprecedented uplift in brand and performance metrics and changed how they invest in media.

Featuring

Pete Markey, Chief Marketing Officer, Boots UK
Brittaney Kiefer, European Creative Editor, Adweek

Pete Markey Brittaney Kiefer
12:25 PM - 12:45 PM (GMT)
Main Stage

In order to “re-invent”, you first need to understand how the world is changing. You need to understand how consumers have changed in the past two decades, and whether your current social media approach really helps you grasp new consumer concerns, expectations, and ways of interacting.

In this session, Jeremy Prasetyo, Vice President of Sales and Marketing at Linkfluence, will show you how leading brands are succeeding at understanding and re-inventing the way they engage with consumers online. He will provide you with a comprehensive framework to evaluate if your organization is really leveraging social media to become consumer centric, so that you will be ready to re-invent.

Featuring

Jeremy Prasetyo, Vice President of Sales and Marketing, Linkfluence

Jeremy Prasetyo
12:50 PM - 1:10 PM (GMT)
Main Stage

TikTok is a global entertainment platform that connects communities over shared passions and interests. Three-quarters of users come to TikTok to be entertained - and when they do, 77% feel more positive after watching the joyful content they find in their 'For You' feeds.

The blend of community and entertainment on TikTok places product discovery at the center of the digital experience. Organic, community-driven trends like the #TikTokMadeMeBuyIt hashtag; which has generated over 4.8B views to date, are showcasing the products communities have discovered on TikTok and allowing brands to benefit from real-time engagement.

In this session, hear from James Rothwell, Head of Marketing, Europe, and Trevor Johnson, Head of Marketing, Global Business Solutions EU as they discuss how TikTok is reimagining entertainment and connecting their community with brands and what that means for today's marketing strategies.

Attend this session and learn:

  • How the diverse and vibrant TikTok community drives engagement with authentic and joyous entertainment content, and what that means for brands
  • How brands are using the performance power of TikTok to drive real business results
  • How to effectively leverage trends to deliver shareable branded content in real-time

Featuring

Trevor Johnson, Head of Global Marketing, Global Business Solutions EU, TikTok
James Rothwell, Head of Marketing, Europe, Tiktok

Trevor Johnson James Rothwell
1:15 PM - 1:35 PM (GMT)
Main Stage

In an increasingly digital – and social – first world, celebrities and influencers alike are becoming one-in-the-same, merging traditional and digital content to become media entities themselves. ITB’s Global Growth and Development Director Crystal Malachias, WME Partner Carolyn Moneta, and Coty’s Influencer Marketing & Comms Lead Grace Fung, discuss the shifting landscape of digital content creation, and how brands can harness influence to build cultural relevance amongst their consumers.

Featuring

Grace Fung, Influencer Marketing and Comms Lead, Coty
Carolyn Moneta, Partner, WME
Crystal Malachias, Global Growth and Development Director, ITB Worldwide

Grace Fung Carolyn Moneta Crystal Malachias
1:40 PM - 2:00 PM (GMT)
Main Stage

2020 changed everything, not least the unprecedented frequency of the word "unprecedented." It was a year that rebooted how we do things on social and beyond. But now as we look to the future, it's clear there's much to be learnt from the past, which in social terms is about 3 or 4 years ago.

In this session David Levin and David Schneider, founders of top social agency That Lot, discuss how social has, to borrow from a well-known disco banger, gone back to its roots -- from supercharged Community Management and the rise of social dialogue, to brand activism, TikTok-isation, and the return of organic. Warning: may contain tips and insights.

Attend this session and learn:

  • How social has changed and what that means for brands and businesses
  • Techniques for successful creative in the new social landscape
  • Where social creative is heading next

Featuring

David Levin, Co-Founder and Creative Director, That Lot
David Schneider, Co-Founder and Executive Creative Director, That Lot

David Levin David Schneider
2:05 PM - 2:10 PM (GMT)
Main Stage

Main Stage Closing Remarks for Day 3 of #SMWLDN.

Featuring

Toby Daniels, Chief Innovation Officer, Adweek
Stephanie Paterik, Editor in Chief, Adweek
Danny Wright, Chief Brand Officer, Adweek

Toby Daniels Stephanie Paterik Danny Wright
2:10 PM - 2:40 PM (GMT)
Meetups

*Open to Premium Pass holders

Join like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Pre-registrants will receive email instructions on how to access Meetup 30 minutes prior to the start of the Meetup

Facilitated by

Paps Shaikh, Commercial Director, EMEA, Nextdoor

Paps Shaikh
Meetups

*Open to Premium Pass holders

Join like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Pre-registrants will receive email instructions on how to access Meetup 30 minutes prior to the start of the Meetup

Facilitated by

Adam Harris, Global Head, Brand Partnership Studio, Twitch

Adam Harris