Just as Web 2.0 completely disrupted the early version of the Internet, Web 3.0 is on the cusp of doing the same to its predecessor. We’re at a pivotal point in time where brands and consumers are only just beginning to figure out how they’ll interact with one another in this new shared space: if Web 2.0 taught brands to consider the community, then Web 3.0 will teach them to create opportunity and ownership for their communities that in a way that benefits both brands and consumers.
In this session, hear from Lindsey McInerney, Global Head of Technology and Innovation, Anheuser-Busch InBev and Cathy Hackl, metaverse guru and host of Adweek's Metaverse Marketing Podcast for a future-forward conversation on how brands can reimagine communities and embrace emerging tech with successful digital ownership and interconnected experiences.
Cathy Hackl, Futurist and Founder, Futures Intelligence Group
Lindsey McInerney, Global Head of Technology and Innovation, Anheuser-Busch InBev