Name
Normalizing the Conversation: How Headspace and Content Creators Have Helped Destigmatize Mental Health to Improve the Health and Happiness of the World
Date
Tuesday, June 29, 2021
Time
11:40 AM - 12:00 PM (BST)
Description

In the context of the current health crisis, mental health issues are becoming the norm, not the exception. It is well documented that mental health problems are on the rise globally and that pre-existing disparities in care access are only getting worse creating a stronger need for digital therapeutics. Since the onset of COVID-19, society has become more accepting of the notion that mental health is as important, if not more important, than physical health and that the two are inextricably linked and contribute to a more holistic picture of what being well means.

During this sit down, join Val Kaplan, CMO at Headspace and Natalie Silverstein, SVP at Collectively, as they discuss how to leverage the power of influencers to normalize conversations that have been historically taboo while also striking the right balance of brand integration. Val and Natalie will also be joined by a creator to provide their perspective developing content in collaboration with the leader in mindfulness and mental training.

Featuring

Val Kaplan, Chief Marketing Officer, Headspace
Natalie Silverstein, Senior Vice President, Head of Innovation, Collectively, Inc.
Chrissy Rutherford, Brand Consultant, Writer, and Mental Wellness Advocate
David Griner, International Editor, Adweek

Session Type
Main Stage