When it comes to influencers, leading brands think small. Micro-influencers are real people with real influence. They may have smaller follower counts, but when properly activated by a brand through user-generated content, these influencers drive a sense of authenticity and brand affinity that can outperform larger content creators. Brands, like Canon, are using micro-influencers to celebrate creativity while building brand affinity with new customers.
Attend this session and learn:
- Explore the stats and measurables behind micro influencers
- Understand the opportunities and challenges around activating small audience influencers
- Dive into how Canon is using micro-influencers to build awareness, drive sales, and connect with a newer, younger audience of digital creatives
Ivonne Aldaz, Future of Marketing Researcher, Marketing Specialist, TINT
S. David Ramirez, Senior Marketing Manager, TINT