Name
Riot Games: How We Blew Up Our Influencer Strategy to Launch the Next Massive Game
Date
Tuesday, June 29, 2021
Time
1:15 PM - 1:40 PM (BST)
Description

* Open to Premium Pass holders

Riot Games has thrived off of a player-first, empathetic value system in the context of its flagship global hit video game, League of Legends. During its 10 year anniversary in 2019, Riot announced it would be entering several new game genres, which posed the question, could Riot capture lightning in a bottle again? One of these games was VALORANT, a first-person tactical shooter game that would be entering the highly competitive genre, where brand mainstays like Call of Duty, Counterstrike and Overwatch have dominated the category.

In this session, Ali Miller, Global Influencer Lead, will be discussing how Riot approached the ground floor assembly of an entirely new gaming community, founded upon a grassroots foundation of influencer relationships. She’ll discuss how they successfully navigated the turbulent world of meeting passionate gamer expectations, and how that strategy led to the massive community it is today - all while navigating the chaos of a global pandemic.

Featuring

Ali Miller, Global Influencer Programs Lead, Riot Games

Session Type
Academy