In an increasingly digital – and social – first world, celebrities and influencers alike are becoming one-in-the-same, merging traditional and digital content to become media entities themselves. ITB’s Global Growth and Development Director Crystal Malachias, WME Partner Carolyn Moneta, and Coty’s Influencer Marketing & Comms Lead Grace Fung, discuss the shifting landscape of digital content creation, and how brands can harness influence to build cultural relevance amongst their consumers.
Grace Fung, Influencer Marketing and Comms Lead, Coty
Carolyn Moneta, Partner, WME
Crystal Malachias, Global Growth and Development Director, ITB Worldwide