Over the last decade, we’ve watched an explosion of new brands disrupt category after category and take over our social feeds. Casper changed our relationship with our mattress, Sweetgreen changed how we eat lunch, Airbnb changed the way we travel. These beloved companies ushered forth a reimagining of the brand-consumer relationship on social media, and have also paved the way for further disruption, along with further category crowding. With competition getting fiercer and fiercer, it’s safe to say that we’ve reached a point where it’s no longer enough to have a great idea, or a better price, or faster shipping, or a massive social following. The difference in success boils down to brand.
In this session about the future of brand building, Emily Heyward, Co-Founder and Chief Brand Officer of Red Antler, will cover the new standard that’s been set by these early disrupters, and the principles that any new brand or legacy retailer must live by in order to have impact online and build a brand people love from day one.
Attend this session and learn:
- What key forces and consumer dynamics are behind today’s hyper competitive marketing landscape
- How to think about brand, and the role it plays in driving social media strategy
- The modern-day brand building principles that create obsession