2020 changed everything. From COVID to Black Lives Matter to the unprecedented frequency of the word "unprecedented", it was a year that rebooted how we do things, not least social media. David Levin and David Schneider, founders of top UK social agency That Lot, return to SMW to discuss post-2020 social creative: from supercharged Community Management and the rise of social dialogue, to brand activism, to TikTok-isation, remix culture and the return of organic. Warning: may contain tips and insights.
Attend this session and learn:
- How social has changed and what that means for brands and businesses
- Techniques for successful creative in the new social landscape
- Where social creative is heading next
*Please note that Academy sessions are only open to Premium and All-Inclusive Pass holders.