Name
How it Started. How it's Going: Social Creativity Reinvented for the "New Normal"
Date
Tuesday, May 4, 2021
Time
2:30 PM - 2:55 PM (EDT)
David Levin David Schneider
Description

2020 changed everything. From COVID to Black Lives Matter to the unprecedented frequency of the word "unprecedented", it was a year that rebooted how we do things, not least social media. David Levin and David Schneider, founders of top UK social agency That Lot, return to SMW to discuss post-2020 social creative: from supercharged Community Management and the rise of social dialogue, to brand activism, to TikTok-isation, remix culture and the return of organic. Warning: may contain tips and insights.
 
Attend this session and learn:

  • How social has changed and what that means for brands and businesses
  • Techniques for successful creative in the new social landscape
  • Where social creative is heading next

*Please note that Academy sessions are only open to Premium and All-Inclusive Pass holders. 

Session Type
Academy