Name
Adapting to Change at Scale with Google Social Lab
Date
Wednesday, May 5, 2021
Time
3:30 PM - 3:55 PM (EDT)
Santi Pochat
Description

Speed and relevance are a key component of how brands interact with customers in a crowded space. Flexibility from teams and the need to understand what is happening in the world and how it's impacting your brand have become a necessity for brands big and small who are now expected to deliver on more encompassing solutions to societal issues.
 
Join Santi Pochat, Head of the Social Lab at Google who will outline the mental models and strategies needed to listen effectively from Social out, craft strategies that are flexible from that while adapting to real time change.
 
Attend this session and learn:

  • How to leverage Social information for signals not answers
  • How to build flexible strategies from Social out to other channels
  • How to leverage insights on a short and long time horizons

*Please note that Academy sessions are only open to Premium and All-Inclusive Pass holders. 

Session Type
Academy