Media continues to be one of the more dynamic and fluid industries, as companies seek to deliver new experiences, find new revenue sources, and reinvent traditional business models to meet evolving trends and behaviors. With the future still uncertain, success will boil down to reinvention of campaigns and portfolios to cut through the noise and remain relevant amongst key audiences.
In this session, hear from Nadja Bellan-White, Global Chief Marketing Officer at VICE Media, as she shares her insights stemming from her career of more than 25 years in integrated marketing and communications to transform brands.
Attend this session and learn:
- How to build meaningful, long-lasting connections and engagement as a media brand in a disjointed, uncertain world
- What the future holds for media brands and how marketers can prepare
- How to navigate social media’s evolving role in the news cycle and modern journalism as an integrated and fundamentally important part of how content is created and consumed