Newcomers Versus Incumbents: Defining Success on TikTok in 2021 and Beyond
Wednesday, May 5, 2021
12:00 PM - 12:25 PM (EDT)
Nick Tran

TikTok, the most downloaded app of 2020, introduced a global community of creators who have captured the hearts of a worldwide audience through dancing, singing, challenges, and more. Fast forward to this year, the app is on track to surpass 1.2 billion active users and shows no signs of slowing down any time soon. 

In this session, join Nick Tran, Global Head of Marketing as he explores the platform's position at the intersection of technology and culture, how he positions the TikTok brand and his approach to amplifying it across various channels, and why TikTok’s rise in entertainment is just the beginning of a long-term journey. 

Session Type
Main Stage