MIT Initiative on the Digital Economy
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur and venture capitalist. He is currently the David Austin Professor of Management, Marketing, IT and Data Science at MIT, Director of the MIT Initiative on the Digital Economy (IDE) and a founding partner at Manifest Capital. He was the Chief Scientist at SocialAmp, one of the first social commerce analytics companies (until its sale to Merkle in 2012) and at Humin, a social platform that the Wall Street Journal called the first “Social Operating System” (until its sale to Tinder in 2016). Sinan’s research and teaching has won numerous awards including the Microsoft Faculty Fellowship, the PopTech Science Fellowship, an NSF CAREER Award, a Fulbright Scholarship and the Jamieson Award for Teaching Excellence (MIT Sloan’s highest teaching honor). In 2014, he was named one of the “World’s Top 40 Business School Professors Under 40.” In 2018, he became the youngest ever recipient of the Herbert Simon Award of Rajk László College in Budapest, Hungary and his article on the spread of false news online was published on the cover of Science magazine – a piece Altmetrics called the second most influential scientific publication of the year in any discipline. Sinan’s first book, The Hype Machine became an instant classic and must-read for citizens, policymakers and leaders at every level of management. The importance of “The Hype Machine” today cannot be underestimated, and Sinan drove that point home in a recent TED talk, which received over 2 million views in nine months. A managerial economist and econometrician by training, Sinan’s expertise spans social networks, causal inference, the design and analysis of large-scale digital experiments, machine learning, predictive modeling, natural language processing, AI, big data, marketing, IT, social commerce, ecommerce, behavior change and economic productivity. He earned his PhD at MIT and completed his Master’s degrees at the London School of Economics and at Harvard. You can find Sinan on Twitter @sinanaral and on Instagram @professorsinan.