As the creator economy has grown into an industry valued at billions, influencers have built brands by being themselves and letting people into the most vulnerable, authentic parts of their lives. As the Vice President of Brand Integration, PR, Social Media and Influencer at Bayer Consumer Health, Denise Vitola believes that the corporate world can learn a thing or two from the influencers they partner with. Join Denise with social media partner Jamie Hess on how to embrace both the creator economy and influencer marketing.