Looking to ride the wave of TikTok's popularity? Learning how to identify the conversations that drive the most engagement on TikTok can help your brand gain insights into creating content that resonates best with your target audience.

In this session, Lauren Powell, Global Social Insights Lead, TikTok, and Andrew Dawson, Social Networks Industry Principal, Brandwatch, will share how to leverage time and data to meaningfully contribute to trends impactfully by utilizing alternative social media networks. They will also shine a light on discovering and diligently tracking the halo effect, identifying when and when not to jump on trends and viral TikTok trends on other social media platforms.