To drive organizational efficiency and enable a continuous feed of emerging trends relevant to your world, marketers need to understand the importance of AI-driven analytics tools that help discover, monitor, and predict trends across the ever-growing pool of social media data, so that you can act accordingly (and quickly).

In this interactive session, NetBase Quid’s Innovation team will test the audience's ability to discern between consumer trends vs. passing fads by analyzing consumer conversation of trendy cocktails.

Our innovation leaders will break down how artificial intelligence, including integrations with ChatGPT, can be used to cast a wide net around topics of interest, sift through thousands of potential signals, and automatically (and continuously) surface potential trends. Discover how these potential trends can be classified as steady or emerging trends, fads, or simply, noise that can be ignored. This session will show how you can predict the next big trend in any topic or category, with a special focus on cocktails. We predict you'll be impressed!