Fandom, an interconnected set of fan platforms and brands, harnesses the power of social media to build awareness, drive engagement and develop loyalty with fans across every step of their consumer journey. By utilizing different tactics to reach consumers across its businesses, Fandom is able to connect with fans, extend 360 programs, and fuel commerce efforts. Join Stephanie Fried, CMO of Fandom, as she discusses the social strategies the company utilizes across its platform, editorial and commerce businesses.