Translating a 360 campaign to social can be challenging—tactics need to differ in order for a brand to feel authentic to consumers. Marketers must re-imagine how brand and campaign themes resonate on social to ensure their creative and messaging are effective in engaging consumers.

Learn how TRESemmé, a key brand in the Unilever portfolio, has successfully translated its campaigns to be socially native, to the tune of 63M views and counting. TRESemmé and its creative agency Movers+Shakers will share key principles for success and real-life case studies spanning TV and TikTok.