It’s no secret that creators can lend a reliable voice to introduce or reinforce a relationship between brands and consumers. But to truly spark growth for your brand, marketers should be factoring creators in their marketing strategies from ideation to execution.

In this session Social Native is joined by marketing leaders from The North Face and Kate Spade New York to explore how they are integrating creators into their marketing mix and generating trust with existing and new audiences. You’ll also hear how they are maximizing branded content beyond social channels and prioritizing authenticity all while preserving the brand ethos.