Main Stage
How to Correctly Achieve Accessibility on Social Media
Wednesday, May 17, 2023, 10:55 AM - 11:15 AM

When developing riveting social media campaigns, it is vital to ensure your messaging reaches as many viewers as possible—this is how you gain consumers and create enduring business. And your social media tactics need to be both accessible and inclusive. However, this is easier said than done.

Join Adweek as we sit down with executives from Shutterstock and the National Football League to discuss navigating the fine line between ensuring your business is marketing to the appropriate individual and also ensuring your business is not exclusive and is marketable to those of all backgrounds and perspectives.

Ian Dallimore Meeckel Beecher Ann Marinovich