As creator marketing has evolved beyond its early days of relying on celebrity endorsements and sponsored posts, brand social strategy has also adapted to the changing landscape. And today, marketers are collaborating with creators to explore new creative possibilities in all forms of marketing. Uber has kept pace with this shift by embracing the concept of co-creation, working closely with creators as true partners to develop campaigns that resonate with their audience and leveraging the full potential of the growing creator economy to incorporate diverse content.

In this workshop, join Open Influence’s Diana Perlov and Uber’s Kaitlyn Mendoza as they share insights into the latest trends and best practices in creator marketing. Discover how Uber has unlocked the power of influence by embracing the evolving role of creators in the marketing landscape and take away learnings to inform and expand your own creator strategy.