Main Stage
The Past, Present and Future of Influencer Marketing
Wednesday, May 17, 2023, 1:25 PM - 1:50 PM

It’s no secret that influencer marketing has seen immense growth over the past decade and has carved itself as an impactful strategy for marketers. In this session, Ted Murphy, Founder and CEO at IZEA, shares a look back at the evolution of influencer marketing—supported by more than 16 years of transaction data and expertise—and looks at how the discipline is expected to grow even further in 2023 and beyond. Tune in to learn valuable insights on the benefits of working with micro-influencers, consumers’ desire for personalization in marketing, and the challenges and opportunities presented by using A.I. and automation tools in the social media landscape.

Ted Murphy Juliette Morris