Through the introduction of innovative platform features, creators have the tools to enhance their storytelling abilities and establish long-term, viable businesses. Whether it’s monetizing through brand partnerships or building their own brands, creators need dedicated support from platforms to achieve their goals. Join Rajni Jacques, Head of Fashion and Beauty Partnerships at Snap, and Snapchat Creator, Alyssa McKay, as they share insights on how brands can tap into the potential of realness through collaborations with creators.