As marketers and agencies collaborate with creators to drive next-level engagement for their brands, concern about brand safety is escalating. Inappropriate language, negative or intolerant content, and the promotion of illegal or harmful activities can be damaging to a brand—and a lot harder to protect against in the Creatorverse. How should brands mitigate these risks? What type of brand-safety protocols are effective when working with creators? How do you educate your creator partners on brand values and guidelines? Karen Chimal, Director of Creator partnerships at IPSY, and Brendan Gahan, Partner and Chief Innovation Officer at creative agency Mekanism, will share how they strategize and counsel the creators they work with.