In today’s age, what does going viral mean? And how is this measured? The market is over-saturated with social media campaigns. However, the ones that stick tend to have a strong concrete message and use the appropriate measures to attract the audience they want to inspire.

Join Soyoung Kang, Chief Marketing Officer of eos products, and Ashley Atwell, AVP of Social Content at the NBA, as they reflect on their best viral social media marketing examples and dissect what made them successful.