Najoh Tita-Reid
Najoh Tita-Reid
Global Chief Marketing Officer
Najoh Tita-Reid is a multifaceted global marketer with global marketing expertise and a record of strategic and operational ingenuity in diverse consumer product companies. A creative and charismatic leader, Najoh is known for driving innovation in products, processes, and people and driving transformation across complex organizations. She has led turnarounds in struggling businesses, developed acclaimed digital and omnichannel initiatives, and launched industry-changing multicultural campaigns. She builds strong, diverse, inclusive, and collaborative teams and is comfortable working across cultures and continents to drive accountability and creativity.

Najoh is the Global Chief Marketing Officer for Logitech. She is responsible for worldwide marketing, brand equity, creative, branded and direct-to-consumer e-commerce sites, and marketing transformation. She is the former Global Commercial Marketing Head for business-to-consumer and business-to-business and the Global Marketing Reinvention Leader, where she designed and implemented the first Global Commercial Marketing Organization, driving growth across all regions, managing P&L and performance marketing across channels. She was also responsible for reimagining, redefining, and reinventing the global marketing function, reporting to the CEO.

She is the former Global Chief Marketing Officer and Member of the Executive Board at Hero AG, where she led the marketing function as well as brand strategy, R&D/innovation, sustainability, and quality for a global family-owned food company. Najoh built Hero’s first truly global innovation pipeline, removing silos to foster cooperation across 11 global and regional food brands while leading significant growth across key markets. She was also a member of the board for a Hero Innovation start-up focused on direct-to consumer products and services. Under her leadership, Hero attained growth in all lead categories, more than twice the average growth of key competitors.

Prior to her role with Hero AG, Najoh held diverse general management, marketing, and product development roles with some of the world’s largest pharmaceutical, health care, and consumer product companies including Bayer, Merck, GlobalHue and P&G.

Throughout her career, Najoh has been a leader in empowering and promoting success amongst multicultural communities. Most recently, she has co-founded the Black Executive CMO Alliance a group that aims to provide a space for Black marketing C-Suite executives to share, learn, elevate, and pay it forward in order to create opportunity, access, and equality for the current and next generation of Black marketing leaders.

Najoh holds an MBA from the Fuqua School of Business at Duke University and a BA in English from Spelman College. She has also completed a number of leadership and design programs from schools including IMD, Simmons University, the Stanford School of Design and the UK’s CBI.