As the Global Vice President of Social Commerce, Liz Griffin leads the coordination of worldwide social commerce go-to-market and product teams at Bazaarvoice, a shopper engagement platform trusted by the world’s leading brands and retailers to collect, display, and distribute user-generated content at scale. With over 15 years in digital media sales at leading influencer marketing and social media companies, Liz has a proven track record of understanding how brands and retailers can lean into social to drive interest, increase conversion and boost sales.