Executive Strategy Director, Social & Content
TBWA\Chiat\Day New York
Lesley Parks is a creative strategist obsessed with how people share information, find connection, and build communities online. She brings brand strategy, comms thinking, and a deep understanding of digital behavior together to develop integrated campaigns and responsive content that inspire people to take action. Over the last decade she’s developed social-first work for brands like Hilton, MTN Dew, Volkswagen, Mercedes-Benz, Tommy Hilfiger, Lay’s, and Bayer. Her work has received recognition from Cannes Lions, the Effies, the CLIOs, and the One Show.