Allison Miceli is the Creative Agency Partnerships (CAP) Lead for North America where she is privileged to partner with Creative Agencies across Canada and the US to build community, provide education and resources to drive impact for their brand partners and off the platform. Prior to arriving at TikTok Allison spent a decade in the creative advertising industry as a trusted Client Services partner to brands including Canada Goose, lululemon, Sephora Canada, TD Bank, Tim Hortons, Unilever, Vanguard. Her TikTok ForYouPage includes emerging TikTok trends, top coffee spots, CrossFit and British comedy club comics.