Lara Cohen
Vice President, Partnerships and Business Development
Linktree
Lara Cohen is Linktree’s Vice President of Partnerships and is responsible for Linktree’s strategic partnerships with tech platforms as well as its community of high-profile creators across entertainment, music, and other key verticals.
Lara is an award-winning marketer, bridging the gap between partners and product to create moments that break through. From the iconic Ellen Degeneres Oscars selfie, to the #TweetItInto existence campaign, her work has helped companies define their consumer narrative on the biggest stages and connect with culture.
Prior to joining Linktree, she was the Vice President of Partners & Marketing at Twitter where she and her global team helped the world's top voices, brands and creators build community, increase engagement, and drive content that delighted users.
Prior to re-joining Twitter in 2018, she was a Senior Vice President at The OutCast Agency, leading their Influencer & Partnerships division. At OC, she worked with brands like Amazon and Oculus, connecting them with top tier creators to amplify their product and innovation stories. Lara was at Twitter from 2013 - 2017 leading the entertainment talent partnerships team. At Twitter she drove impactful campaigns like #SmartGirlsAsk in conjunction with Amy Poehler's Smart Girls Foundation, and the #IHaveADream project -- Twitter's celebration of Martin Luther King day.
Lara is an award-winning marketer, bridging the gap between partners and product to create moments that break through. From the iconic Ellen Degeneres Oscars selfie, to the #TweetItInto existence campaign, her work has helped companies define their consumer narrative on the biggest stages and connect with culture.
Prior to joining Linktree, she was the Vice President of Partners & Marketing at Twitter where she and her global team helped the world's top voices, brands and creators build community, increase engagement, and drive content that delighted users.
Prior to re-joining Twitter in 2018, she was a Senior Vice President at The OutCast Agency, leading their Influencer & Partnerships division. At OC, she worked with brands like Amazon and Oculus, connecting them with top tier creators to amplify their product and innovation stories. Lara was at Twitter from 2013 - 2017 leading the entertainment talent partnerships team. At Twitter she drove impactful campaigns like #SmartGirlsAsk in conjunction with Amy Poehler's Smart Girls Foundation, and the #IHaveADream project -- Twitter's celebration of Martin Luther King day.