Natalia Modenova has more than 10 years of experience in the fashion industry. After 4 seasons as press-attaché at Mercedes-Benz Kyiv Fashion Days, Natalia became its COO. Later she co-founded More Dash showroom in Paris, initiating and curated showcases for the promotion and sales of the designers' collections internationally. In 2019, More Dash expanded to the US with its Fashion Experience Pop-Up Stores in Los Angeles. In 2020 Natalia (along with her co-founder) launched their first tech company, DRESSX, which is disrupting the fashion industry and transforming it into digital, bridging with the metaverse, web3, AR and tech.

She was spoken at events by The Economist, Wall Street Journal, SXSW, SALT, WWD, Vogue and others as an expert on the metaverse, digital fashion and fashion tech. Natalia was a curator of the Fashion Business course at Kyiv Fashion Institute, a curator at the Creative Ukraine conference organized by the Ministry of Culture in Ukraine, and an expert at Google's Woman Digital Academy.