Main Stage
Creating Convenient Shopping Solutions Through Social & Creator Commerce
Wednesday, April 10, 2024, 1:35 PM - 2:00 PM

In the dynamic realm of social commerce, content creators have transcended their traditional role to become shopping guides and destinations. From micro to macro creators, shoppers rank creators above celebrities and even family when it comes to trusted product recommendations. This evolution brings forth a pivotal question for businesses: how do brands and retailers adapt and distinguish themselves in the age of social-driven commerce? 

Kristi O'Brien Lucie Fink Zoe Ruderman