Main Stage
Why Social Listening Informs Brand Relevance
Tuesday, April 9, 2024, 2:25 PM - 2:50 PM

Social media and social platforms are engaging the world like never before and in this connected landscape, marketers have unprecedented access to real-time insights into consumer sentiments, preferences, and emerging trends. But what does this rich – and readily available – data really mean to marketers and how can it unlock opportunity for their brands?

In this session, industry leaders will explore the full potential of social listening and how it opens doors to tailor messaging, products, and strategies to align with the evolving needs of your target audience. Listen in to learn why social listening is a linchpin for crafting proactive and authentically resonant experiences that lead to exponential brand growth while staying hyper-relevant to consumer interest.

Katherine Chan Lindsay Kennedy Jameson Fleming