Main Stage
Decoding The Power of Social-First Marketing 
Wednesday, April 10, 2024, 10:30 AM - 10:55 AM

Today, social-first organizations are outperforming media-led organizations, regardless of size and budget. Being social-first isn’t an option anymore, it’s a requirement. Join Joe Gagliese, founder and co-CEO of Viral Nation as he shares what it takes to be a truly social-first, always-on brand. Discover how brands are leveraging an ecosystem of culture-shaping creative marketing, high-performing influencers, and social-first technology to engage and attract the modern consumer. And learn how consumer engagement with brands and resources across social platforms can help organically drive growth while scaling your marketing efforts.

Joe Gagliese