Gen Z Hates Your Ads: Taking Your Content from Boomer to Bingeable 

In-Person Only
Limited Seating

Wednesday, April 10, 2024, 11:50 AM - 12:20 PM

In an age where Gen Z dominates online spaces and culture, creating branded content that resonates is paramount. Fallen Media, the first and only short-form content studio focusing on Gen Z engagement, has pioneered innovative approaches to crafting branded content that captures the attention of this culture-driving demographic. The studio drives close to 1B organic views per year across their original content for brand partners including Nike, Coca-Cola, Expedia, and others.

Join an interactive panel featuring creators, talent, and execs from Fallen Media to hear how they turn an ad into a piece of viral entertainment. Learn firsthand how to crack the code in partnership strategies and develop branded content that seamlessly integrates advertising into captivating narratives for Gen Z.

Sol Betesh Michael Vito Valentino Tiff Baira Davis Burleson