For over two decades, Paris Hilton has leveraged her influence and business prowess to build an iconic global brand. Now, the multi-hyphenate entrepreneur is finding innovative ways to share her sparkle and engage with other brands, helping them increase relevance and scale across content, community, and commerce. 

Minou Clark, SVP of Digital for Hilton's next-gen media company, 11:11 Media, will share insights from some of 11:11’s record-breaking, award-winning campaigns that have catapulted brands into the center of today's cultural zeitgeist. Minou will talk through her tips and tricks to help attendees solve their own marketing challenges, and through an extended Q&A, work with real-life examples shared by the audience. 

Come to this workshop with questions on your content and social media strategy as Minou will open the floor to those who are looking to elevate their brands and engage better with audiences to drive awareness and sales!