Main Stage
Evolution of Marketing Leadership: From Social Media Managers to Future CMOs
Wednesday, April 10, 2024, 10:55 AM - 11:20 AM

Explore the changing landscape of marketing leadership as social media managers emerge as the next generation of Chief Marketing Officers. Beyond traditional branding and strategy, they are mastering versatile marketing skills encompassing creative direction, content creation, copywriting, strategy, and paid media management. Hear from Taylor Montgomery of Taco Bell as he shares his journey from manager to CMO. 

Taylor Montgomery Jenny Rooney