Main Stage
Adapting to New Digital Landscape: Insights from Reddit's Chief Marketing Officer
Thursday, April 11, 2024, 10:30 AM - 10:55 AM
In an era marked by eroding trust in social media platforms and the traditional influencer model, coupled with a rapidly changing privacy landscape, businesses face unprecedented challenges in reaching and understanding their target audiences. Hear from Reddit’s Chief Marketing Officer, Roxy Young as she shares why it’s imperative for brands to rethink their online strategies to not just show up in the right context, but also participate in the conversations their audiences are having. She’ll give insights into the new products and tools the team is investing in, such as Reddit Pro that will allow brands to connect, establish, and grow a meaningful organic presence on the platform.