Many marketers have lauded TikTok as an essential channel for reaching Gen-Z consumers, driving performance, and enhancing influencer marketing efforts. However, the looming threat of a U.S. ban on this platform poses significant challenges. Despite similar brand safety and data accessibility concerns, American social media companies may stand to gain more market share if TikTok is banned. Join Selom Agbitor of Mad Rabbit, Kate Ruane of CDT, and Vivan Tu @your.richbff as they explore the implications--if any--of a potential TikTok ban on the marketing landscape.