Main Stage
Innovate to Elevate: The Next Chapter for Creators in Marketing
Thursday, April 11, 2024, 3:00 PM - 3:25 PM

If we’ve learned anything over the last few years, it’s that creators and social media are two peas in a pod. They complement and challenge each other to level up and innovate with every campaign. But what’s next for this dynamic duo? Join ADWEEK in conversation with Cole Mason, CEO at Pearpop, industry icon Bozoma Saint John, and Simone Arrington, Creator Strategy Lead at Meta, as they share how the creator marketplace is primed for excellence in content creation and collaboration. Explore what’s on the horizon for creator and brand partnerships and how that will lead to unprecedented opportunity and growth potential in our digital world. 


Simone Arrington Cole Mason Bozoma Saint John Jenny Rooney