Philadelphia native, John “JP” Petty III is the Global Executive Creative Director of Bodega at Wieden+Kennedy. Bodega is a W+K social orientated agency service that aims to ignite conversation and advocacy by working cultural moments into brand storytelling versus trying to push brand storytelling onto culture. Forging this social-first service for the agency, JP oversees and leads the creative output of Bodega handling clients including Nike, Old Spice, Visa, Fisher Price, HP, Samsung, and others. He’s shaped culture-defining campaigns for brands by putting social at the center of creative work like the McDonald’s “Famous Orders” partnerships with Travis Scott, J. Balvin, BTS, Saweetie and others. In doing that, JP transformed Wieden+Kennedy’s creative output for a new media landscape, while shaping trends for the type of work that will guide the next generation of advertisers. In 2009, he received his Bachelors of Science degree in Business Administration from the nation’s first HBCU, Lincoln University, and in 2012, a Masters of Science in Project Management from Drexel University. JP dedicates all of his past and future work to his late mother, Wanda.