Brooklyn-based and LA-bred, Peyton Dix is a social consultant, brand strategist, and culture writer. She has held positions as MAC Cosmetics' Global Director of Social, InStyle's Special Projects Editor, and PAPER Magazine's Head of Social. While at MAC she increased organic TikTok followers by 500,000 and during her time at both InStyle and PAPER she increased Instagram engagement by over 500%. She has worked with brands like Meta, Amazon Music, HBO, Squarespace, A24, and Bumble. Her work has appeared in Elle, Vice, W Magazine, New York Magazine, Teen Vogue, and more.