With over a decade's experience advising some of the world's most recognizable brands, Becky is one of EMEA's leading experts in creator marketing. Her strategic vision has shaped innovation strategies for best-in-class campaigns, including the launch of Meta's Creator Innovation and Solutions division. Becky's deep understanding of emerging technologies extends to academic research exploring virtual influencers and the potential of spatial audio in brand-led augmented reality experiences, conducted in collaboration with the University of Oxford.

Now, as Chief Marketing Officer at global creator agency Billion Dollar Boy (BDB), Becky launched and is spearheading its innovation unit, Muse. This division leads cutting-edge research, including the world's first large-scale study on the impact of generative AI on the creator economy.

Becky's thought leadership on the intersection of technology and marketing has been recognized with accolades like the PMW Social Scholar award. She is a highly sought-after speaker, featured at industry-defining events such as Cannes Lions, SXSW, Influencer Marketing Show, and Social Media Week NYC.