Irina joined Hootsuite as Chief Executive Officer in January 2023, bringing nearly two decades of experience in business, financial services, and technology. Since joining, she has been disrupting the world of SaaS and solidifying Hootsuite’s position as the innovative leader in the social management space. Irina’s customer-first growth mindset has made it increasingly achievable for Hootsuite customers to unlock the value of social media relationships.

Before joining Hootsuite, Irina held the role of Chief Executive Officer at global talent acquisition and SaaS company CareerBuilder, where she successfully led the company through significant transformation — expanding its audience, enhancing the product and user experience, and driving operational excellence to meet customer needs best. She has also held notable positions at global companies, including Novitex Enterprise Solutions, Dubin & Co., Apollo Global Management, and Morgan Stanley.