Kristi O'Brien leads LTK’s Brand Platform team – developing and driving creator commerce strategies for its brand partners. She also oversees the product and technology teams as they develop advertiser focused tools, including its recent launch of LTK Connect, a self-service advertiser product focused on connecting LTKs creators with brands of all sizes. She started at LTK in 2018 as the VP of Strategy and Corporate Development managing organizational initiatives and strategic relationships.

O'Brien came to rewardStyle from Allen & Company, an elite New York based investment bank focused on the technology and media industries. During her tenure, she advised on over $150 billion in transactions including Time Warner’s sale to AT&T, Scripps’ sale to Discovery, Time Warner Cable’s sale to Charter, and multiple financings for companies in the media and technology space.