Lexie Riegelhaupt is Senior Director, Entertainment + Culture Marketing. Lexie leads a team responsible for global efforts that drive greater brand awareness and product action with the people, places and content creating and inspiring culture. Since joining Adobe in 2017, leading Brand, Consumer Communications and Social Media, she has grown the company’s overall brand awareness, industry leadership, and built strategic partnerships across B2B and consumer audiences. Before her time at Adobe she held senior Brand Marketing, Communications and Social roles at Conde Nast, Hearst, and Mashable.