Simone Arrington is a Creator Strategy Lead on the Creative Shop team at Meta. She focuses on building, managing, and scaling the production of creator programs in partnership with the internal Creative and Sales teams as well as third-party creator agencies. She currently resides in Brooklyn, NY and has 9+ years of career experience in marketing, partnerships, social strategy, DEI, public relations, and communications. Before joining Meta, she managed industry partnerships at Yahoo by positioning the company as a thought leader in the ad tech space and beyond with organizations such as ADWEEK, The Female Quotient, and the IAB (Interactive Advertising Bureau). She’s passionate about developing meaningful, engaging storytelling narratives as this is directly reflected through her work at Meta and within her content development as a lifestyle creator.